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The Twitch Test An Introduction to the Brain Series

Your phone isn't a tool anymore. It's the thing holding the tool.

Six videos. One uncomfortable truth: your social media addiction isn't an accident, it's the design. The attention economy doesn't just want your time. It wants your brain, on a loop.

“How Big Tech Manipulates Your Brain” is the series where I walk you through how algorithms work, the variable rewards, the infinite scroll, the dopamine detox your own feed has been quietly denying you. This isn't conspiracy. It's the social media algorithm doing exactly what it was built to do.

Phone addiction isn't a personal failing, and digital dependency isn't weakness. It's a business model.

Watch the whole series here. Then try putting the phone down for five minutes. See how your thumb twitches.

That twitch is the point.